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Did “Thank You” Get Archived?
In recent years, I’ve noticed a growing scarcity of the phrase “thank you,” particularly between internal stakeholders and peers. Sure we thank our customers/clients and external influencers but...
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Breaking Barriers to Get Your Message Online
Your organization’s website is likely its lobby to the world, with gateways to pages that convey its historical rise to its current value proposition. For brand consistency and streamlined access, the...
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Reverse Spin: When PR Steers Ethical Practices
Amid the news of RBC swapping a handful of its Canadian IT staff for foreign workers, I zeroed in on a post about the bank trying to use crafty “PR-speak” to recover. The challenge is, few are buying...
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How to Communicate a Workplace Tragedy
As we approach International Day of Mourning on April 28, I recall a quick lesson in PR school on how to manage an employee’s death on the work site and how I hoped it was something I never had to do....
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eNewsletters: Constant Contact vs. Mail Chimp
Some time ago, I researched the merits of eNewsletter tools for a client, narrowing the choice down to: Constant Contact versus Mail Chimp. I also discovered a few other tools in the process, such as...
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Great Content But Can Your Audience Find You?
Recently I received an exhaustive URL to a great web page about a city’s new project. Then I looked for menu prompts to direct external visitors there but found none. Short of keying in a series of...
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Why Amputate a Communicator’s Added Value?
When you book a painter, you don’t insist on adding your own strokes to their work. When you hire an accountant, you don’t recalculate depreciation in your own way, even if you excel at math. When you...
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